PROVIDING IDENTIFICATION FOR YOUR PET
Placing identification on our pets is a basic task for a pet guardian, yet so many well-loved pets become lost without a collar and an identification tag to bring them safely home. Collars—with identification–are your pets’ fastest ticket back to you should they become lost.

IS THIS REALLY A PROBLEM FOR OUR PETS?
It is! According to the National Council on Pet Population Study and Policy, fewer than 2% of lost cats and only 15-20% of lost dogs are ever returned to their guardians. Just because your pet lives inside is also no guarantee of safety. Linda Lord DVM, of the Ohio State University, reported that 40% of lost cats in one community were indoor-only cats and only 19% of cats reported lost had any sort of identification. On April 17, 2013, a fertilizer plant explosion in West, Texas caused massive damage and half the town was evacuated. In addition to the overwhelming loss of human life and property, countless pets wandered lost from devastated homes. During hurricanes, tornadoes, and floods, animal welfare agencies, aided by the Petfinder Shelter Outreach team and the Petfinder Foundation, spring into action to save lost pets whose guardians were unable to return to safeguard them. Help your pet find a way back to you in any emergency, from a common loose window screen to an unexpectedly violent storm.

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A collar and identification tag is the simplest and most economical way to make sure your lost pet finds a way back to you. Still, many pet parents delay or resist adding identification to their pets. We can help you with some of the most common concerns.

MY CAT WON’T WEAR A COLLAR
It turns out that almost 3 out of 4 cats will actually wear a collar 72.7 percent of cats wore their collars during an entire six-month study period in research published by Linda Lord, DVM, in 2010.

I TRIED A COLLAR ONCE AND MY CAT OBJECTED
It is important to introduce your pet gradually to anything new, including a collar. Start without tinkling tags or jingling bells. Place the properly fitted collar on your pet for 10 minutes or, if the pet does not appear to object, for a few supervised hours. Reward the pet with a treat and playtime and remove the collar. Replace and remove the collar multiple times over a few days, until your pet is comfortable and associates wearing the collar with great things — fun time with you! Repeat the process after adding identification and rabies-vaccination tags. A pet who has never worn a collar should not be left unsupervised until you are certain he or she has accepted it. A positive introduction to a collar will make your pet far more comfortable wearing one permanently. If your pet doesn’t mind the collar but the tags cause him some distraction, consider using a nameplate that is riveted to the collar, or a collar embroidered with your current phone number.